AARP is a nonprofit, nonpartisan organization, with a membership of more than 37 million, that helps people turn their goals and dreams into real possibilities, strengthens communities and fights for the issues that matter most to families such as healthcare, employment security and retirement planning. AARP’s vision is to catalyze innovation and entrepreneurship in the marketplace around breakthrough products, experiences, and business models for health technologies benefiting the 50+. At AARP we are collaborating with the industry in the following areas:

  • MARKET AWARENESS: Raising awareness of the market opportunity, needs, and wants of the 50+
  • MARKET DEVELOPMENT: Influencing ecosystem development for consumer-centric health tech for the 50+
  • INNOVATION SHOWCASE: Creating platforms for showcasing innovative technologies
  • MEMBER INVOLVEMENT: Engaging AARP members in providing early feedback on emerging trends and innovation