The Consumer Frontier: The Economics of Influence

Behavioral economics drives almost every other industry in our economy, tracking choices and preferences to influence decisions. But in our industry where consumer behavior is the most important determinant of health and costs are shifting their way, why haven’t we made more progress? What will motivate us to tap deeply into the consumer ecosystem? Or will new entrants naturally fill that role? The best in the consumer business talks with a leading researcher and industry pioneers.

Host:
Babak Parviz, VP, Amazon

Discussion Leaders:
Wyatt Decker, MD, Vice President, Mayo Clinic; CEO, Mayo Clinic in Arizona; Chief Medical Information Officer
Sean Duffy, Co-Founder & CEO, Omada Health
Kevin Volpp, MD, Professor of Health Care Management and Director, Center for Health Incentives and Behavioral Economics, University of Pennsylvania

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Babak Parviz

VP
Amazon

Babak Parviz is a Vice President at Amazon.com. He received his BA in Literature from University of Washington, BS in Electronics from Sharif University of Technology, MS in Physics from University of Michigan, MS and PhD in Electrical Engineering from Univ. of Michigan; and completed his postdoctoral fellowship in Chemistry and Chemical Biology at Harvard University. Prior to joining Amazon he was with Google as a Google Dist Full bio ›

Wyatt Decker, MD

Vice President, Mayo Clinic
CEO, Mayo Clinic in Arizona
Chief Medical Information Officer

Wyatt W. Decker, M.D., is vice president of Mayo Clinic, a not-for-profit, academic health system that employs more than 63,000 staff, earns $11 billion in annual revenue and cares for more than 1.3 million people each year from all 50 states and 140 countries. He is also chief executive officer of Mayo Clinic in Arizona, the No. 1 hospital in the state as ranked by U.S. News & World Report, and serves as the inst Full bio ›

Kevin Volpp, MD

Professor of Health Care Management and Director, Center for Health Incentives and Behavioral Economics, University of Pennsylvania

Dr. Volpp is the founding Director of the Center for Health Incentives and Behavioral Economics, Division Chief of Health Policy for the Department of Medical Ethics and Policy, and the Founders President’s Distinguished Professor of Medicine at the Perelman School of Medicine and Health Care Management at the Wharton School of the University of Pennsylvania. He is a board certified practicing physician at the Philadelphia VA Full bio ›

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The Consumer Frontier: The Economics of Influence

Babak Parviz + Wyatt Decker, MD + Kevin Volpp, MD

Behavioral economics drives almost every other industry in our economy, tracking choices and preferences to influence decisions. The best in the consumer business talks with a leading researcher and industry pioneers.