Brian D. Pieninck is the President and Chief Executive Officer (CEO) of CareFirst BlueCross
BlueShield, a leading multi-line, not for profit healthcare company offering a comprehensive
portfolio of health insurance products through its affiliates and subsidiaries and administrative
services to 3.4 million individuals and employers in Maryland, the District of Columbia, and
Brian joined CareFirst BlueCross BlueShield in April 2015 as Executive Vice President of the
Large Group Strategic Business Unit. He assumed the role of Chief Operating Officer in May
2017 with responsibility for the organization’s four Strategic Business Units and Technology
Operational Support Services. In May of 2018, Brian was unanimously selected by the CareFirst
Boards to become President and CEO, beginning his leadership of the company on July 1, 2018.
Prior to joining CareFirst, Brian was a member of Aetna Inc.’s executive team, where he held key
leadership positions during a 19-year tenure, including Director of Professional Employer
Organizations, President of Southeast National Accounts, and President of the Americas for
Brian serves on the Boards of the Blue Cross Blue Shield Association, Federal Employee
Program Board of Managers, the Economic Alliance of Greater Baltimore where he serves as
Chair, Greater Baltimore Committee, Baltimore’s Promise, and the Greater Washington Board of
Trade. Additionally, Brian serves on the Board of the Council for Affordable Quality Healthcare
(CAQH) and is Chairman of the Board of Trusted Health Plans, Inc., Trusted Health Plan (District
of Columbia), Inc., and is Chairman of the CareFirst Community Health Plan (Maryland). As a Fellow
of Health Evolution, Brian champions industry leaders working to create a high-quality efficient
health care system and participates in the Value-Based payment Workgroup to leverage and
increase health care value and resilience.
Brian holds a Bachelor of Science in Business Studies Business Administration from Southern
New Hampshire University and is a graduate of Leadership Maryland’s Class of 2016. A native of
Southeastern Pennsylvania, Brian and his family currently reside in Baltimore County, Maryland.