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Health care engagement: What to expect of next-generation consumer experience

Webcast—A virtual Executive Briefing
October 28, 2021, 10-11 a.m. PT/1-2p.m. ET

Health care engagement: What to expect of next-generation consumer experience


Date: Thursday, October 28, 2021 | Time: 10–11 a.m. PT/1–2 p.m. ET

Host: Tom Sullivan, EVP & Editor-in-Chief, Health Evolution

Discussion Leaders:
Michael Serbinis, Founder & CEO, League
Urvi Shah, Senior Manager, Deloitte, Life Sciences and Health Care Practice
Mike Butler, Former President, Providence Healthcare

While the phrase “digital front door” became cemented in the health care lexicon in 2020-2021, more broadly how should we design the healthcare consumer experience? Being deliberate about engagement will require answering a number of questions, beginning with:

• How can leaders apply out-of-industry lessons to health care?
• How best to understand emerging segments, behavioral drivers and individual preferences to create a true consumer experience with compelling offerings?
• What role do partners play in the future and what shape will new partnerships take?
• How can next-generation IT be used to improve system resilience?
• How can leaders ensure that all the pieces fit together into a cohesive whole?
• With the so-called platformization of health care gaining momentum, what will the consumer experience look like in 3-5 years? In 10?

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