Care 1st engages mothers and baby members with ROI-positive telehealth

Care1st Health Plan Arizona offers expecting and new mothers 24/7 unlimited video access to dietitians and lactation consultants via Pacify’s smartphone application.

CEO takeaways
Care 1st Health Plan:
• Achieved high member engagement with instantaneous access to vide visits
• The plan reduced medical spend among NICU and other patients by enabling access to specialized non-physician providers
• Targeted campaigns used "nudge theory" to influence member decision-making

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