Ghada Trotobas, SVP of Siemens Healthineers, discusses the nature of competition and key strategies to maximize the value of vertical integration.
Ghada Trotabas is senior vice president of Marketing, Sales Operations and Customer Engagement at Siemens Healthineers. Ghada has been since 2001 with Siemens Healthcare where she has held two general management positions heading the Siemens Refurbished Systems and the Siemens Radiation Therapy businesses. Before this she has held a variety of strategy leadership and operational positions. Ghada holds a Master in Electrical en Full bio ›